November’s Black Friday period is the clear performance spike.
🔥 Shopper Analysis • 2025
Shareable performance report for 2025 shoppers
A concise readout of shopper reach, reader activity, click performance, and download intent across Berrios, Ashley, Outlet, and Rent Express.
Impressions843,26658 shoppers tracked
Reads512,63160.8% read rate
Clicks199,04423.6% click rate
Downloads14,8452.9% per read
Berrios carries the largest share of shopper traffic and downloads.
Readers are opening shoppers at a strong rate; conversion to clicks is the key optimization lever.
Monthly clicks trend
Black Friday and holiday shoppers create the late-year acceleration.
Clicks by brand
Multi-brand shoppers are counted for each tagged brand in this view.
Brand snapshot
Quick shareable totals for each brand.
Berrios32 shoppers
162,899clicks
11,578downloads
Outlet14 shoppers
25,783clicks
2,261downloads
Ashley10 shoppers
10,303clicks
712downloads
Rent Express5 shoppers
59clicks
317downloads
Recommended next moves
Use the strongest patterns to guide future shopper planning.
- Prioritize Berrios-style holiday offer formats for high-click moments.
- Audit pages 1–4 placements, since top-click pages cluster near the front.
- For Rent Express, focus on stronger click CTAs: reads are present, but clicks are low.
- Repurpose Black Friday learnings into September–December shopper plans.
Top shopper performers
Ranked by total clicks.
| # | Shopper | Brand | Clicks | Impressions | Read rate |
|---|---|---|---|---|---|
| 1 | Pre-Venta BLK Friday | Berrios | 33,955 | 82,010 | 57.7% |
| 2 | Shopper | Berrios | 25,340 | 45,236 | 63.5% |
| 3 | Black Friday Wikén | Berrios | 19,240 | 46,258 | 61.9% |
| 4 | Tu Navidad Comienza Aquà | Berrios | 14,488 | 39,220 | 65.9% |
| 5 | Navidades en Septiembre (2nd shopper) | Berrios | 11,738 | 30,362 | 60.4% |